Day 339 - Look At The World Through The School Of Styling.
Hello, Stylish. As I look around at my desk this Saturday morning, it's a mess. There are scattered receipts, pens rolling around, a stack of photos, unorganized books and a bunch of generic crap that I should sort. I really should sit down and clean my desk and also style my desk. However, who has time for anything these days? Well, some people do and it's their profession. Professional stylist, fuss and fluff to create the perfect living room, outfit or desk. Styling is a talent, and every time I go to snap a photo of a recipe or an object, I remind myself that creating a story or styling is hard.
Let's take a look today at some of the elements that go into styling. I selected the subject "Hot Chocolate Cookies" and I'll be showing a peek inside how I think through the styling process. If you are interested in the "Hot Chocolate Cookies" recipe, which I highly recommend, you can find the recipe here at Averie Cooks. Today, however, we are going to focus less on the recipe and more on the art of storytelling through styling.
Where do we begin to tell a story with visuals? First, it's important to decide the kind of message that needs to be said. For instance "Hot Chocolate Cookies" are fun, modern but they are chunky comfort food. Just as characters in a movie are important, finding props that communicate a particular persona are just as important. A shopping trip is often needed to find items that have a particular color, size, and texture so they can work together to unify a scene.
Next, is lighting. What kind of mood needs to be conveyed? How do we want the viewer to feel about what they are seeing? For the Hot Chocolate Cookies, I wanted the light to be fresh and modern since the cookie itself is already dark and cumbersome. The fresh light makes the cookie the hero of the story.
Lastly, positioning the camera in the way a viewer should see the cookies is important. Should the photo be shot at a bird's eye view? Or at a side angle? Perhaps from below? How does the story change when a hot cup of cocoa is added to the frame. How about a human hand? These perspectives all tell a different story.
Today's project is to pick an object and try to style it based on the above. What's the story you want to tell? Pick props, light the object, position your camera and shoot photos. As you review the photos, what is the image saying to you? Is it the story you wanted to tell today?
I'm going to get back to eating, I mean styling these cookies. Until tomorrow great Stylists of the World.