About Me
Why I Do What I Do.
Tools Of The Trade - 2023 Personal Work
Designer & Illustrator
Hi, I’m Andra (like Sandra, but no S).
I’m a designer and illustrator living and working in the “Urban Village By The Bay.” In my previous Midwestern life, I directed and created CPG for Fortune 500 Companies where I worked on branding projects for high-profile brands such as Cap’n Crunch and Rice-A-Roni. After years of selling cool designs to amazing people and working with high-profile marketing professionals and dynamic creatives, I realized my mission. It is to create visual stories that solve problems and provide creative solutions that use creative skill as a superpower. I now work with entrepreneurs to define their visual voice for a product or service by understanding their broad-view business objectives while creating content for social media, blogs, and creative classes. My design & illustration process is to start analog in pencil, watercolor, gouache, and ink. I then use digital tools to finish the work. This combination creates textured visuals but most importantly, professional narratives that tell a unique visual story. Running on strong coffee and California Dreams, I work on freelance projects and churn out personal work to keep the creativity flowing. I am currently taking on creative projects, including branding, logos, picture books, packaging, editorial illustration, and advertising.
Contact me just to say “hi” or chat about a branding or illustration project!
Writer
As a blogger, I have developed a habit. The habit of creating everyday. A few years back I felt stuck, stuck doing things that didn't have meaning. So I hatched Create & Change Everyday a blog dedicated to all things creative. By developing my creative skill and using it everyday, it has become a powerful tool that has helped establish meaningful work. It's the secret sauce, fairy dust, and magic wand we all possess. It helps us make the change we all want to see in the world.
Please drop me a line and me her know what you are creating today!
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